Communication Design
About
UI/UX
Faygo Flavor Drop is a mobile app concept that reimagines how Detroit’s local soda brand connects with its community. The project focuses on celebrating Faygo’s limited edition releases through an interactive experience where users can explore seasonal flavors, locate nearby stores, and track their personal collections. Designed with a playful and nostalgic tone, the interface blends bold color, expressive type, and motion to echo Faygo’s energetic brand personality. The project explores how digital design can extend a local brand’s identity and turn regional culture into an engaging mobile experience.
ROLE
UI/UX Design
Visual System Design
Brand Research
Interaction Design
Prototyping
Detroit based Faygo fans and new users who enjoy discovering and collecting limited edition soda flavors through interactive digital experiences.
In collaboration with Branden Downs
App Concept
Interactive Prototype
Visual System
Brand Extension