Communication Design
About
CAMPAIGN
Find Your Center is a campaign concept developed for Detroit City FC that invites people to experience the city beyond stereotypes. The campaign focuses on newcomers students, young professionals, and visitors who may feel uncertain or disconnected when first arriving in Detroit. Instead of positioning the club as an exclusive sports culture, the campaign reframes DCFC as an entry point into the city’s energy, community, and identity.
Through messaging centered on openness and shared discovery, the campaign highlights Detroit as a place shaped by its people rather than its reputation. Visual and verbal elements emphasize inclusivity, collective energy, and the idea that belonging is not earned but experienced. The project explores how branding and storytelling can shift perception and create a more welcoming connection between a city, its team, and its audience.
ROLE
Campaign Concept-Development
Visual Direction
UI/UX Design
Content Strategy Collaboration
Young people who are new to Detroit and looking for ways to connect with the city through culture, community, and shared experiences.
Campaign Concept
Visual System
Social Media Content
Billboard Design
Digital Presentation