YOONSEO
CHOI
CHOI
Communication Design
Archive 826
Archive 826 is a conceptual brand and visual identity project set in Washington, D.C., a city layered with symbolism, geometry, and hidden histories.
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PackPal
PackPal is a mobile app concept that reframes the stressful process of packing into a calm, guided experience.
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Faygo Flavor Drop
Faygo Flavor Drop is a mobile app concept that reimagines how Detroit’s local soda brand connects with its community.
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A Cross Cultural Collection of Visual Voices
A Cross Cultural Collection of Visual Voices is a book that looks at how design communicates through global perspectives. It gathers posters, typography, and other visual works arranged in a format that uses maps and cartographic references to suggest movement and connection.
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The Semiotics
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The Condon Report
The Condon Report is a publication project where the written content and imagery were provided by the instructor, while the full design execution was carried out independently.
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Memory Capsule
Memory Capsule is a digital archive that transforms photo booth strips into an interactive experience.
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Art & Scraps
Art & Scraps is a mobile app concept for Art & Scraps, a nonprofit that reuses industrial scraps for art and education.
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Say It to My Face
Say It to My Face is an editorial design project based on Episode 810 of This American Life, which explores honesty, vulnerability, and communication in relationships.
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How to Style an Outfit
How to Style an Outfit is a short video that reimagines the routine of getting dressed as a visual performance.
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